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Anytown, Cyberspace

By: Sam B. Goldberg

When people used to get together, they had to actually physically be in the same space - in diners, coffee shops, social clubs and in each other's living rooms. Now they just have to sit down in their offices or homes and turn on the computer to visit someone - even if they're in opposite parts of the world.

Online communication began with DOS-based forums and chat rooms back in the computer dark (i.e. non-graphic) ages. Today, it's whole new virtual world with internet community sites that are infinitely more complicated and interesting than the real world. Social network sites are attracting more users, more investment and more marketing than ever before - the prime evidence being Microsoft's huge 240 million dollar purchase of a less-than-two percent share of Facebook.

Founded over three years ago by Mark Zuckerberg, a Harvard drop-out, Facebook's fifty million-plus member site still lags behind MySpace in numbers. But with two hundred thousand new users joining every day, Facebook definitely has the momentum. The reason? A dramatic change of policy by Facebook management that has breathed new creative life into the whole concept of online social interaction.

In May of 2007, Facebook for the first time allowed outside developers and companies to develop applications for the site in exchange for a share of the advertising revenue. In under six months, over five thousand new ones appeared - Facebook tools that allowed users to share photos and music, start werewolf and zombie fights with each other, challenge each other in popular, simple games like Jetman, gift each other with eggs that take days to hatch and reveal a surprise, and thousands of other clever, creative ways to allow users to interact and to polish up their individual profiles.

This elevated Facebook to Web 3.0 (rising above Web 2.0) level, bringing it closer to the web semantic ideal - the ideal of a layered online community interacting in a completely self-contained manner, attracting an intelligent and desirable class of computer user - and marketing base.

Which explains why a mega-corporation like Microsoft is so interested in a site where users throw virtual chickens at each other. Facebook is emerging as an entirely new and growing social system, a rare opportunity for internet marketers from the massive to the miniscule to find ways to get their messages out into the community.

That new database is a large part of the reason companies like Microsoft, as well as Google and Yahoo!, are so intent on understanding and taking advantage of what's happening at Facebook. When users latch on to a site so quickly, like they did with YouTube, it's a phenomenon that can't be ignored.

So if you're ready to do battle with the big boys like Google and Microsoft, it's time to arm yourself. Facebook marketing software like Stealth Friend Bomber, Facebook Edition can give you unprecedented access to the same audience they spend millions to reach. Which already makes you look like a winner.

Article Source: http://www.article-voip.com

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