Persuading Through Embedded Suggestions

"Persuasion is often more effectual than force." -Aesop

When you learn how to use embedded suggestions the right way, you're going to feel really good. You're going to understand how it works, where it works, and where it doesn't.

Did you notice the embedded commands in that sentence? There are two: 'you're going to feel really good' and 'you're going to know'.

Embedding commands, suggestions and emotions bypass your affluent prospect's conscious filtering system enabling you to implant ideas, thoughts and instructions at will.

The first sentence above implants the ideas of feeling good and understanding.

One thing you're not going to be able to do, nor should you even attempt to do, is try to get another person into a mindset that is not in their best interest. Manipulation--for good or bad--will slow you down. These skills work only if you're operating in your client's best interest. They work only if your client knows you're operating in their best interest. If you're appealing to their values, then you can probably get them to do most things that make sense.

Embedded commands allow you to covertly give instructions that will be carried out by the other person often later without the person being conscious that you caused it.

This may strike some of you as really manipulative. And I will certainly say that it can be used in a manipulative way. In truth, you are doing things today that were once embedded in you many years ago. These are things you haven't given a second thought to. The values and morals your parent gave you are probably things you adhere to and think about on a daily basis.

It's possible you've changed some of these, but a lot of them have probably stayed the same. There's an ancient writing, a Biblical one that says, 'Train a child in the ways of the Lord and he shall not depart from them.'

Embedding commands allows you to give instructions, it allows you to teach people and install things, which you can get them to act on at a later date. In an upcoming article, I will describe a specific strategy on how to do exactly that.

Embedding commands allows you to persuade your clients and prospects on both an unconscious level as well as a conscious level. As an example, right now you're reading this and you are probably focused on the overall concepts. However, I could begin to structure my language such that another level of communication starts to take place. One of these levels can be hidden directives which are suggestions or commands that fit into the normal structure of a sentence but are marked off in a way to call the other than conscious attention to them.

This technique is best taught orally so that you are able to hear the emphasis--the tonal changes, the pauses, the tempo. This can also be used in copyrighting and for our purposes I'll be *starring* the embedded commands.

Here's an example: 'If you *learn this material*. . . you will be able to *use it powerfully*. . . and that will allow you to *feel good* about your increased sales.'

Article Source: http://www.article-voip.com

Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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