Trade Show Giveaways for your Marketing Promotions

Your main goal in attending a trade show is develop your market by finding buyers who might have an interest in your products and services. Booking the event is one thing, but building traffic to your booth and getting business leads are something else. A trade show giveaways plays a major role in building visibility for you.

Once you have the exhibition details, you need to get the word out to your business contacts. Send your clients a postcard invite and don’t forget to slip a trade show giveaways. Ballpoint pens, bookmarks, business card magnets, and any other flat and lightweight item that is easily slipped into an envelope are good options. Imprint your company name, booth number, and event details on the trade show giveaways as a reminder. Another cost-effective option is an e-mail blast, so this is the best time to take advantage of the network you’ve built from all the social networking (both online and offline) you have done. Blog about the event or put up a conspicuous banner on your Website.

At the trade show, your giveaways should work double time in bringing attendees to your booth. One of your marketing people should be assigned to walk about the venue, introduce your company, and give out promotional items. Custom ballpoint pens, notepads, sticky notes, and key chains are the usual trade show giveaways employed.

Once the event is over, thank visitors who came to your booth during the trade shows. Your giveaway will be most memorable if they’re useful to recipients. Paperweights, pen holders, and planners are gifts that are worth the expense. If you’ve finalized your attendance in the next event, remember to include that in the imprinting of your trade show giveaways. A simple thank-you and a “see you next year will make sure you’re still in their minds.

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