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Web site Designs Secrets - What Makes an Successful Web site

By: Keith Lunt

What is an efficient website?
An efficient web site is one in which loads of people are finding the web site and a good number of these might find their way about the website and ultimately make a purchase or contact you about your services. An ineffective website may have little or no traffic and loads of this will bounce - leave virtually immediately without actually becoming a paying customer.

1. Ensure that people are finding you.
Merely because you have built a web site, or have had a professional web designer build it for you, does not mean that the web site will jump to the top of the search engines and be found and visited by hordes of people. Work is still needed and lots of it!

You need to ensure that you are spreading the word of your web site far and wide, through social media networking, forums, sites, articles and so on. Do not tell anyone that you exist and your website is going to fail.

2. Ensure that that people could find what they want.
If the traffic are arriving looking for products, ensure that these products could be found. Regularly check your site traffic statistics and see what terms people are searching for to find your site and this will give you a clue as to what they want. Go to the page that they are landing on and see if it is clear from there where to go.

Check your statistics for any keywords with high bounce rates - they can be irrelevant but they can equally well be struggling to find what they want. If this is the case, then perhaps a well placed small banner could keep them on track.

Add a search function to your web site to ensure that that anyone struggling to find what they want might find what you have on offer - you may be astonished at how plenty of purchases result from search results within your website.

And split down large pages so that the crucial information is easy to find and at hand. Make correct use of headers, bold and other highlights to steer traffic about the page.

3. Be sure that that these traffic can go on to make a purchase.
I have seen ecommerce site designs that have missed a link back to the shopping basket. This is fine if your visitors are only ever going to buy one item at a time, but if they go looking for more products, which they might’t find, you still want them to complete the purchase.

Do not hide tax and postage information. If this is suddenly added to the final charge the surprise can put ample off. Spell out additional charges early on, probably even offering to reduce them with larger sales.

And whether you are an ecommerce website or not, make your contact details clear. Some people do not like phoning and others do not like contact forms. Whilst others cannot click on an email link and open it as they just ever email through webmail. So give a multitude of contact methods so that they could contact you the way that they prefer.

Article Source: http://www.article-voip.com

Written by Keith Lunt, who offers a web design Southport service. For more useful tips, call into the internet marketing blog.

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