Why Coca-Cola chooses Huiyuan Juice

‘China’s juice market is booming and fast-growing. The acquisition will bring value to our shareholders and provide us with a unique opportunity to strengthen its business in China.’ Coca-Cola’s CEO Muhtar Kent said.

While Coca-Cola China is widely known as consumer drinks in China, but in fact, the Coca-Cola Company has been developing a series of drinks without gas, including fruit juice drinks in recent years, including ’Meizhiyuan’ orange fruit and the Drink tea. Huiyuan has a good consumer base in China, high visibility, as well as a good base for fruit juice, distribution channels and so on. After the acquisition Huiyuan can make up for previous ’short-board.’ For example, ’Meizhiyuan’ can be complementely with Huiyuan juice. And Huiyuan has maintained rapid growth, need a huge amount of money. If the Coca-Cola achieves this acquisition, its distribution channels and management, strategic advantage will help meet the demand for funds and Huiyuan Huiyuan further enhance brand awareness.

“Coca-Cola will not rule out the introduction of its pure fruit juice brand.” Shanghai Securities analyst Guo analysis of prosperity. Industry analysts from Li said China and Africa into the Coca-Cola carbonated drinks market strategy, some fine-tuning, the point made by the “own” to “M & A” slightly tilted.

from www.brand-advertise.com

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