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Cheryl A. Clausen's Articles

  • Sales Coaching to Avoid Cold Feet
    Has a prospect ever told you they wanted to buy, and then changed their mind? Or they bought and then almost immediately backed out of the deal, wanted a refund, or canceled their premium. Were you left wondering how that could happen when they seemed so excited and on board? If you've never experienced this you've got to be green. Every beginner and many seasoned professionals experience this and they don't understand why it happens. The explanation is actually pretty simple, and you have yourself to thank for the result you got.
  • Speed of Implementation is Key to Success
    One thing you'll immediately notice about successful people is that they tend to take action to implement their plans and ideas at once. You'll also notice that unsuccessful people are just the opposite rarely taking action on anything. They spend huge amounts of their resources studying and analyzing things, but when it comes time to actually do something they just can't bring themselves to do it.
  • Time Management Tips to Stop Chasing Down Call Backs
    If you're a sales professional/business owner this time management tip will help you to be more time effective and increase your sales. It's no secret sales people like you like lots of activity. You think lots of activity means more sales but your thinking is actually counter productive. Your greatest potential for immediate sales is in your current customers. Customers are more likely to buy from you again and again and again than most prospects. Some of your customers are responsive in that they buy from you occasionally and some of your customers are highly responsive and will buy nearly everything you show them.
  • Sales Coaching to Get Referrals without being Pushy
    It's not your fault; but the way you've been trained to ask for referrals is pushy, obnoxious, and downright embarrassing. It does nothing to further your relationship and you hate it and your clients hate it. You've been trained to ask real clever questions like, who are the three couples you'd invite to a dinner party. Choke, puke, gag. If you're actually using these highly manipulative tactics stop it and stop it right now. There isn't any reason for you to stoop to these high pressure approaches to get the referrals you need.
  • Insurance Sales: Are You Winning the Sale before the Sale?
    Isn't it true that before you can ever sell anyone anything you have to sell them on having an appointment? Do you find it challenging to fill your appointment book? Wouldn't you like to hold appointments each week with people who are genuinely interested in doing business with you? You can. You just have to realize that selling starts way before the appointment. That means you have to set yourself up to attract the people you want to work with.
  • Time Management Skills to Break it Down into Actions
    You will feel less stressed when you use this simple idea. You'll make better use of the time you have and feel much better about how you use your time. To have this happen all you need to do is analyze the whole project and break it down into the individual actions involved. You may think of a project as some huge undertaking that you're involved in at work. But a project is anything that requires more than one action on your part.
  • Translating Concepts into Actions for Insurance Sales Success
    As you begin to learn how to sell you learn at a conceptual level. At that point everything you read and hear sounds pretty good. You know these ideas have worked for other people so they should work for you. That's only partially true. It is a fact that those ideas have worked for other people. It's also a fact that you aren't those other people and what worked like magic for someone else may not work at all for you.
  • Sales Coaching to Get You to Stop Doing What Isn't Working
    Persistence is good, but not if you're persistently doing the wrong things. That's just being pig headed and stupid. But you do it because you allow yourself to be mislead into thinking that sales is a numbers game and that if you just keeping doing it you'll eventually get what you want. Sales is a numbers game for sales people who haven't taken the time to set themselves up for success. If you don't want to keep getting rejected and walking away without the money it's time to learn how to set yourself up for sales success. That means you need to think about sales as a scientific process revolving around your skill set that you can develop for consistent success.
  • Turning Plans into Success is Key to Success
    If you can't turn your plans into reality you're just a dreamer. Stop being a dreamer and start being an achiever. To do that you will need a plan, and you will need to turn that plan into actions. You have to develop the power to turn plans into actions. You have to develop the ability, strength, and capacity to achieve the success you want. You develop this ability through your own actions and the help you get from others.
  • Law of Success is Easy
    You make it hard by telling yourself it's hard. You make it hard by avoiding action. The combination of your thoughts and your inaction is ruining any chance you have for success. Successful people think and act differently than unsuccessful people. You can adopt the thinking and the commitment to action that they have and you can succeed too. But here is why you probably won't.
  • Increase Your Insurance Sales through Questions
    If you feel awkward asking questions it may be because you aren't asking the right questions in the right order for the right reason. Effective questioning is definitely a skill and the best sales people are masters at. But most sales people ask questions that do little to help them with their sales success. It's a big mistake to ask questions that you could easily know the answer to if you'd just done your homework. Business owners and executives have zero patience for educating you. And when you ask questions that are generally known they view you as inept and you've lost the sale from the start.
  • Time Management Techniques to Help You Think before You Act
    You start your day running to your first appointment. When you get there you find that you don't have what you need. It's time for you to slow down, and plan what you're going to do before you take action. It seems counter intuitive, but you'll get more done faster with less stress if you set aside proper planning time. You love action and you would rather be doing than thinking. You're confusing activity with progress.
  • Goals are a Time Management Skill
    Goals help you to make the most effective use of your time and they help you to reduce your stress. You understand that goals are important but you probably aren't very good at setting and getting them. Without the clarity that goals provide you lack focus and that lack of focus causes you to make poor time related decisions. Trying to set up too many goals at once sets yourself up for goal failure. You can't focus on or track too many goals so you're better off setting a few goals and really concentrating on getting those than trying to do everything at once. When you only have a few goals it's much easier to plan the next actions you need to take.
  • Keys to Success: Stop Blaming & Complaining
    Unless you accept full responsibility for your current conditions you'll use excuses, blame others, and complain about your lack of success. These habits and behaviors move you away from success. And they take you away from success rapidly. You only have yourself to thank for your current current situation whether you like it or hate it. As you begin to realize that you created whatever your experiencing take responsibility for changing it. The future success you want can only happen through your plans and actions.

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