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Step on the Gas: Testimonials Connect with Prospects to Give Your Business Extra Traction
Author says in business, being successful at standing out in a crowd is a skill that comes more naturally to some than others. At the root of that skill is the ability to be memorable, so that your name or that of your company remains top-of-mind for your customers. The challenge is that people don’t all find the same kinds of messages appealing. So how can you as a salesperson best connect with a wide range of buyers who don’t always find the same messages meaningful? This is where testimonials
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