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The Power of Unselfconscious Affluence
Not all of us grew up with money. In fact, several of my most successful students are real rags to riches stories. It was through single-minded perseverance, education, intention, hard work and a little luck, that the greatest successes have created vast financial universes.
Be Like A Magnet
A very spiritual woman I know shared the following with me: she said, 'I used to have unfortunate beliefs about myself and I received back from external influences unfortunate results. When I decided to take control and raise my resonance, to be the change I wanted to become, to allow abundance and love come flow through me, absolutely everything fell into place.
Seeing What Sticks: The Problem With Features and Benefits
If you've ever cooked noodles you know that you can determine if they are done by throwing the noodle against the wall to see if it sticks. If it does, then it's done. When I think of 'features and benefits', I think of someone throwing a whole pot of noodles against the wall to see what sticks.
First Step: Create Your Universes
"Civilization advances as more and more of life's essentials are absorbed by the unconscious." -Diane Ackerman, "An Alchemy of Mind: The Marvel and Mystery of the Brain"
Progression Sequence: Back to Bondage
"The average age of the world's greatest civilizations has been two hundred years. These nations have progressed through this sequence: From bondage to spiritual faith; from spiritual faith to great courage; from courage to liberty; from liberty to abundance; from abundance to selfishness; from selfishness to complacency; from complacency to apathy; from apathy to dependence; from dependency back again into bondage." --Sir Alex Fraser Tyler (1742-1813) Scottish jurist and historian
Breath: Self Fulfilling Prophesy for Persuasion
"Simply breathe - deeply and often, and whatever you do, don't stop breathing!" --Cheryl Lynne Rubbo This is a great exercise in leading your affluent prospects and clients and taking full credit for something they do every day, something so basic and primal that three minutes without it would kill them. I'm talking, of course, about breathing.
Persuading Through Embedded Suggestions
"Persuasion is often more effectual than force." -Aesop
When you learn how to use embedded suggestions the right way, you're going to feel really good. You're going to understand how it works, where it works, and where it doesn't.
Stifling Their Inner Critics
In persuasion, as in sales, our goal is to suspend the critical judgment of our affluent prospects by shutting down their inner critics. By doing this we get them out of their lives and show them something bigger and better.
Persuading with The Competitive Edge
I noticed something interesting at the gym. The gym I go to is by no means a meat market. . . there are few mirrors, most of the patrons are really there to work out, not to see and be seen, the clientle, on the whole, seems to care about attaining or maintaining their health through exercise and that's their agenda as far as being there goes.
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