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Kenrick Cleveland's Articles in Finance and Business

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Seeing What Sticks: The Problem With Features and Benefits If you've ever cooked noodles you know that you can determine if they are done by throwing the noodle against the wall to see if it sticks. If it does, then it's done. When I think of 'features and benefits', I think of someone throwing a whole pot of noodles against the wall to see what sticks. The Power of Unselfconscious Affluence Not all of us grew up with money. In fact, several of my most successful students are real rags to riches stories. It was through single-minded perseverance, education, intention, hard work and a little luck, that the greatest successes have created vast financial universes.