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Stifling Their Inner Critics
In persuasion, as in sales, our goal is to suspend the critical judgment of our affluent prospects by shutting down their inner critics. By doing this we get them out of their lives and show them something bigger and better.
Persuading Through Embedded Suggestions
"Persuasion is often more effectual than force." -Aesop
When you learn how to use embedded suggestions the right way, you're going to feel really good. You're going to understand how it works, where it works, and where it doesn't.
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