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Advertising and Search Engines-00-1325
As far as advertising on web-world is concerned, all the search engines, including Google make use of an ad auction method in order to decide as to what ads should be shown and how much each advertiser will pay for these ads!
How to Link Out for Common Sense SEO-00-1251
“Creating outbound links on your site, or "linking out", is topic for Day 3 of Links Week by Google. Linking out happens naturally, and for most webmasters, it's not something you have to worry about. Nonetheless, in case you're interested about an otherwise simple topic that's fundamental to the web, here's the good, the bad, and answers to more advanced questions asked by our fellow webmasters.
Google Webmaster Tools: Importance Of Link Architecture-00-1242
“Keep important pages within several clicks from the homepage"
Although you may believe that users prefer a search box on your site rather than category navigation, it's uncommon for search engine crawlers to type into search boxes or navigate via pulldown menus. So make sure your important pages are clickable from the homepage and easy for Googlebot to find throughout your site. It's best to create a link architecture that's intuitive for users and crawlable for search engines.
Google Webmaster Tools: Advanced Website Diagnostics-00-1164
According to the Official Google Webmaster Tool Blog, it has been stated that the Google Webmasters Tools is there to assist the webmasters to solve basic issues before these could actually turn into big problems. Let us have a look as to what the Official Blog has to say:
PageRank Toolbar vs. Google Chrome-00-1165
This week Google announced the launch of its very own web browser, called Google Chrome. Now, inspite of the fact that, Google Chrome is faster, more stable and more reliable than any other browser currently available, still the one most crucial feature that lacks in Google Chrome is the presence of the widely famous and acclaimed, Google Toolbar, that includes PageRank as well.
Duplicate MetaData SEO Issues-00-1082
Although Google does not penalize Webmasters, still it does discourage them from using Duplicate Meta Tags.
Future Less Focus on Anchor Text by Google-00-885
Google it seems, is in the process of changing its algorithms, thereby drastically reducing the importance it used to give to anchor text. Yesterday, we had reported about issues with rapid title changes and Google rankings.
Backlinks from Blogs: Difficult to Account?-00-709
Many Webmasters often have this illusion that the easiest way to obtain backlinks is to get them from the blogs are floating around the Internet. The debate seems to be focused on the ethics of obtaining backlinks from blogs. Some say it is worthy and there are other who disagree.
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