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What do you know about A Sales letter, A Story? Not many people fully understand the value of the research done by Blame Ziegarnik. I too had never heard of her until one of my copywriting mentors introduced me to a powerful sales letter strategy called the Ziegarnik effect As soon as I applied this strategy (actually I'd call it a secret weapon) my sales letter conversions started rocketing. In fact all of my advertising, solo ads, landing pages, headlines V anything that I touched with this weapon soon succumbed to higher conversions and I' Some Easy Tips on Cooking With Rice Rice is a very versatile food which can be a meal in itself, can be eaten cold as a salad, hot as a pudding or it can be served as a meal accompaniment. Use online recipes to get the most out of your packet of rice and experiment with different rices – long grain, short grain, arborio or risotto rice, pudding rice, brown rice, wild rice and basmati rice.