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Ways to Build Your Own in House List You've heard it said a million times before. The only way to make money online is to build your list. This doesn't mean to build a list of people who have bought for you. It means to build a list of potential customers. The question is how do you do this? Actually the first question you should be asking is why do you do this? How to Build Increase Your Profit? Many people just getting started in internet marketing do not realize the critical importance of building a quality opt-in mailing list. They think it is enough to be making sales from their salespage. While it is good to make sales directly from your site, you will lose a large percentage of your future customers if you fail to build an opt-in mailing list.